Abstract: Pandemics leave permanent scars on society's memories and have long-term effects. They can have consequences in a variety of areas, the most important of which are psychological, social, and financial, in addition to being a cause of sickness or death. The Covid-19 epidemic, which started in China and has spread over the world by the first months of 2020. The pandemic had a global impact. Turkey has been affected by the COVID-19 epidemic because to its geographic location as a crossroads between Asia and Europe. COVID-19 has had a significant good and bad impact on worldwide e-commerce, yet e-commerce is growing rapidly as a result of the outbreak. E-commerce has evolved as a viable alternative and is now often regarded as the best choice in such a circumstance, with e-retailers selling items that would typically be purchased at a supermarket. COVID-19 has changed customer purchasing habits across several digital platforms. Customer behavior, sales volume, and the larger supply chain have all been affected by the outbreak. The goal of this study is to assess online shopping trends in Turkey and their impact on consumer buying behavior during COVID-19. Structure questionnaires were developed to achieve this goal. The information was gathered from 384 respondents in Istanbul, Turkey. SPSS was used to conduct the analysis. Trust and confidence, convenience, privacy, and product variety were used to assess the impact of the pandemic on consumer buying behavior. As a result, it can be stated that customer buying behavior is favorably affected by trust and confidence, convenience, privacy, and product variety.
Keywords: COVID-19, Consumer buying behavior, Trust and Confidence, Convenience, Privacy, and Product Variety.
Title: Consumer buying behaviors towards online shopping in Turkey during Covid-19
Author: MADIHA NAVIN WALIZAD
International Journal of Recent Research in Thesis and Dissertation (IJRRTD)
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