Vol 6 Issue 2 April 2019-June 2019
Sara Zaid Tariq Tariq, Akin Marşap
Abstract:The study consisted of theoretical part. Aim of theoretical part is to clarify the role of social media who has helped the society in dissolving traditional boundaries, especially by creating a sense of proximity between consumers and brands, with the growth of social media networks, such as Facebook, our privacy has become regularly more exposed, companies like Cambridge Analytica a political consulting firm collected personal information from participants who believed they were taking some personal test but rather, the information was used to derive other politically useful aspects. it has push companies to be more susceptible to potentially damaging situations. Brands often make promises, but when such promises are not fulfilled, the brand is affected in one way or the other. the empirical part aims were: examine the crisis management process and its effect on brand reputation, evaluate the significance of crisis management as well as brand reputation, examine the impact of Cambridge Analytica crisis on Facebook as well as its users, investigate why people, turn to over use specific social medias than others, examine the importance of privacy concerns in organizations or brands. Finally investigate the crisis management policies adopted by the organization.
Keywords:Crises Management, Brand Repetition, Facebook.
Title:CRISIS MANAGEMENT AND IT AFFECTS ON BRAND REPUTATION A CASE STUDY OF CAMBRIDGE ANALYTICA CRISIS ON FACEBOOK
Author:Sara Zaid Tariq Tariq, Akin Marşap
ISSN 2350-1049
International Journal of Recent Research in Interdisciplinary Sciences (IJRRIS)
Paper Publications