Indexing

Abstract: Inflation is a serious issue affecting the entire economic activity. Many monetary policy makers believe that price stability should be the primary goal of monetary policy. This study aims to highlight inflation targeting as a new strategy for managing monetary policy. The number of countries adopting this policy has significantly increased, necessitating an examination of the underlying reasons and learning from the experiences of countries that have implemented it. The study reviews the concepts, reasons, and conditions for implementing this policy, and through examining various studies conducted in different countries, it finds that most developing countries lack the necessary conditions to implement inflation targeting and need to create an appropriate environment for its application to address inflation issues.

Keywords: Inflation, entire economic activity, monetary policy makers, monetary policy.

Title: The Feasibility of Implementing Inflation Targeting: Reality and Challenges

Author: Dr. Mohamed Saad Mohamed Abu Karsh

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 4, October 2024 - December 2024

Page No: 44-51

Paper Publications 

Website: www.paperpublications.org

Published Date: 12-December-2024

Abstract: Climate change is negatively impacting agricultural activities and welfare of those depends on them in Kenya. Currently Potato farmers in Uasin-Gishu County are embracing the climate-smart agricultural technologies in order to alleviate household poverty. Previous studies show that these technologies enhance farming efficiency, productivity, household incomes and consequently alleviate poverty. However, despite efforts to implement these technologies among the potato farmers, scanty information exists on whether these technologies positively alleviate poverty or not. This study therefore aimed at filling this knowledge gap by examining the impact of climate-smart agricultural technologies on poverty levels among the small-scale potato farmers. The study utilized the innovation and diffusion theory and employed a descriptive research design. A sample of 155 respondents were selected using a multi-stage sampling technique from a population of 17,115 small-scale potato farmers. Data was collected through interviews and analyzed using the Foster Greer and Thorbecke measure of poverty. The mean income level of CSA non-adopters is 30,755.98, while the mean income level of CSA adopters is 48,588.09. This suggests that there is a positive association between CSA adoption and income level. Among the farmers who adopt climate-smart agricultural technologies, the poverty incidence, depth, and severity are significantly lower at 20.63%, 1.181%, and 0.28% respectively, compared to non-adopters at 55.43%, 15.19%, and 5.96%. These results suggest that the adoption of climate-smart agricultural technologies can effectively reduce poverty. The lower poverty incidence among adopters indicates a decrease in the number of individuals living below the poverty threshold, while the reduced poverty depth and severity indicate an improvement in the quality of life for those still experiencing poverty. Overall, these findings underscore the potential of climate-smart agriculture as a poverty reduction strategy, emphasizing the importance of promoting its adoption among small-scale farmers through reliable extension services and affordable credit facilities.

Keywords:  Adoption, Climate-smart Agriculture, Income, Poverty, Small scale farmer.

Title: EFFECT OF SELECTED CLIMATE SMART AGRICULTURAL TECHNOLOGIES ON POVERTY AMONG SMALL SCALE POTATO FARMERS IN UASIN-GISHU COUNTY, KENYA

Author: Dismus Kipruto Yego, Noah Kibet, Millicent Otiende

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 4, October 2024 - December 2024

Page No: 37-43

Paper Publications 

Website: www.paperpublications.org

Published Date: 22-November-2024

Abstract: The Kenya Mortgage Refinance Company (KMRC) provides low-cost secondary mortgages to selected banks and Saccos (Primary Mortgage Lenders - PMLs) who subsequently offer affordable mortgages to borrowers. Both sets of players, however, recorded low mortgage uptake up to 2023 despite the scheme’s initially anticipated potential. On this background, the researcher sought out to identify the determinants of mortgage uptake under the scheme. Structured questionnaires were administered to 60 respondents; with 3 from each of the 20 registered PMLs. Findings indicated that only 12 PMLs (7 banks and 5 Saccos) were actively lending affordable mortgages. Further, affordable housing supply, incidental mortgage costs, and consumer awareness significantly influenced mortgage uptake while potential bank margins had a statistically insignificant effect on mortgage uptake. KMRC and PMLs should intensify marketing campaigns and seek more partners under the affordable mortgages scheme. Further studies should focus on the effect of social factors on mortgage uptake from local, regional and global perspectives.

Keywords: Affordable housing, Awareness, Costs, Lenders, Mortgage, Supply, Uptake.

Title: Drivers of Mortgage Uptake among Primary Mortgage Lenders under the Affordable Mortgage Scheme in Kenya

Author: Samuel Omondi Okelo

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 4, October 2024 - December 2024

Page No: 28-36

Paper Publications 

Website: www.paperpublications.org

Published Date: 16-November-2024

Abstract: Asset valuation refers to the process of determining the monetary worth/value of an asset. This study was conducted to examine the needs of clients concerning mortgage valuation reports produced in Awka, Lagos, Abuja, and Port-Harcourt. The primary aim of the research is to identify clients’ requirements regarding these reports in order to enhance valuation practices in the aforementioned cities. To achieve this, both questionnaire and interview instruments were utilized. A sample of five hundred and thirty-eight (538) registered firms, along with twenty-one commercial banks from Awka, Lagos, Abuja, and Port-Harcourt, was selected for the study. The data collected were analyzed using statistical tools, including Relative Importance Indices (RII) and Frequency Distribution. The results from the descriptive statistical test (Frequency Distribution) revealed that the following aspects were ranked as the most important needs of the clients: executive summary, introduction, subject property, opinion of value, and certification. Based on these findings, it is recommended that professional Estate Surveyors and Valuers should clearly state the identity of the mortgagor, provide an assessment of the financial and market situation of the property, indicate the extent of the survey when it exceeds one day, differentiate between the date of valuation and the date of the report if they do not coincide, and address the status of town planning zoning and approval.

Keywords: Clients’, Needs, Mortgage Valuation, Banks, and Estate Surveying and Valuation Firms.

Title: Examination of Clients’ Needs with respect to the Mortgage Valuation Reports Produced by Valuers in Awka, Lagos, Abuja and Port-Harcourt (2016-2018)

Author: Chinaza Henry Obineme, Chiemezie Chisom Nwosu, Anthony Chinemenma Okoro

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 4, October 2024 - December 2024

Page No: 22-27

Paper Publications 

Website: www.paperpublications.org

Published Date: 31-October-2024

Abstract: The aim of this research is to explain the role of job characteristics in moderating the influence of work life balance and employee engagement. This research was conducted on MSMEs in the weaving craft industry in Gianyar district with a sample of 140 respondents through purposive sampling. Collection techniques use interviews and questionnaires. Data were analyzed using Moderating Regression Analysis. The research results show that work life balance has a positive and significant effect on the performance of MSME employees, employee engagement has a negative and significant effect on the performance of MSME employees, job characteristics moderate the influence of work life balance on the performance of MSME employees, and job characteristics moderate the influence of employee engagement on the performance of MSME employees. The implication of this research is that it can contribute ideas to MSME actors. The contribution of thought in question is that MSMEs continue to develop the results of this research in a practical way that can become a reference for other researchers who want to research work life balance, employee engagement, job characteristics and performance. Theoretically, this research also provides an understanding that work life balance, employee engagement, job characteristics and performance can actually provide benefits or value to businesses so that they can improve the performance of MSMEs.

Keywords: work life balance, employee engagement, job characteristics, performance.

Title: The Influence of Work Life Balance and Employee Engagement on Performance with Job Characteristics as a Moderating Variable in MSMEs in Gianyar Regency

Author: I Gusti Ayu Dewi Adnyani, I Gusti Made Suwandana

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 4, October 2024 - December 2024

Page No: 16-21

Paper Publications 

Website: www.paperpublications.org

Published Date: 30-October-2024

Abstract: Digital marketing strategies are crucial for the growth and success of Micro, Small, and Medium Enterprises (MSMEs). These strategies enable MSMEs to effectively compete in the market, reach a larger audience, and achieve business objectives. The purpose of this study is to examine the Effect Of Digital Marketing Strategies on The Customer Engagement In Micro Small And Medium Enterprises In Nairobi County, Kenya. The study employed a descriptive research design. This study use qualitative design methods. For the purposes of this study. Structured questionnaires were used to collect data and were administered to the owners of MSMES in Nairobi City County. The study employed simple random sampling. The sample size was 60. SPSS research analysis tool was used emphasizing on the Multiple Regression Analysis and the Spearman Correlation Coefficient among others to assess the magnitude and relationship and thus come up with a finding of the relationship of the independent and dependent variables. There exists a positive significant correlation between digital marketing strategies and customer engagement among the selected MSMES in Nairobi County.  There exists a positive correlation between search engine optimization and customer engagement among MSMES in Nairobi County. There exists a positive relationship between pay per click ads and customer engagement among MSMES in Nairobi County. There exists a positive relationship between email marketing strategy and customer engagement among MSMES in Nairobi County. There exists a positive relationship between social media marketing and customer engagement.

Keywords: Digital Marketing Strategy, Customer Engagement, Micro Small and Medium Enterprises (MSMES).

Title: EFFECT OF DIGITAL MARKETING STRATEGIES ON THE CUSTOMER ENGAGEMENT IN MICRO SMALL AND MEDIUM ENTERPRISES IN NAIROBI COUNTY, KENYA

Author: CHARLES KATUA KITHANDI, DENNIS KATISYA KITHANDI

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 4, October 2024 - December 2024

Page No: 1-15

Paper Publications 

Website: www.paperpublications.org

Published Date: 29-October-2024