Indexing

Abstract: The present paper is a conceptual study emphasizing on the concept of corporate information disclosure, its need in contemporary era and economic theories behind it. The corporate disclosure practices play a fundamental role in the economic process and are essential for maintaining the integrity and reliability of financial information. The corporate information disclosure by different companies is based on economic theories like agency theory, political cost theory, signalling theory, stakeholders theory, legitimacy theory and proprietary cost theory.  These theories provide strong base to study the concept of corporate information disclosure. The resultant enhanced corporate disclosure helps them to make well-informed economic decisions to maintain the reputation of firm in the competitive centralised capital market and to protect the firms from the political pressures.

Keywords: Corporate information disclosure, India, Economic theories.

Title: ECONOMIC THEORIES BEHIND CORPORATE INFORMATION DISCLOSURE

Author: Dr. Poonam Mahajan

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 221-226

Paper Publications 

Website: www.paperpublications.org

Published Date: 28-June-2024

Abstract: Zhaoqing, as an important hub in the central and western regions of Guangdong Province, boasts rich natural resources and a profound cultural heritage. Its local specialty products play a crucial role in the local economy and cultural heritage. This study systematically analyzes the current status and market demand of Zhaoqing's local specialty products through market research and surveys. The findings reveal that Zhaoqing offers a wide variety of local specialty products, including the Four Treasures of the Study, traditional delicacies, distinctive fruits, and agricultural products. These products not only showcase Zhaoqing's unique regional advantages but also reflect its rich historical and cultural background. Market demand analysis shows that consumers' primary purchasing motives for Zhaoqing's specialty products are for personal use and gifts, with quality and price being key factors influencing purchasing decisions. Although challenges in brand building and market promotion exist, Zhaoqing's specialty products have broad market potential through enhanced branding, improved product quality, optimized sales channels, and deep cultural excavation. This study aims to provide scientific basis and practical guidance for the sustainable development of Zhaoqing's specialty products, contributing to the economic prosperity and cultural inheritance of the region.

Keywords: Zhaoqing local specialty products, market demand, brand building, production and processing, cultural inheritance.

Title: Current Status and Market Demand Analysis of Zhaoqing Local Specialty Products

Author: GUO NYUHUAN

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 210-220

Paper Publications 

Website: www.paperpublications.org

Published Date: 22-June-2024

Abstract: Effective employee relations management is essential to achieve organizational performance. This achievement can be attributed to the fact that workers comprise the largest portion of an organization's capacity for productivity. Mater Misericordiae Hospital in Nairobi City, Kenya has recently seen employee turnover as a result of poor communication among staff members, demotivation, and staff members migrating abroad, particularly nurses.  This has resulted in low staff numbers and widespread customer dissatisfaction because of unexplained delays and lengthy lines. Accordingly, this study investigated the influence of employee relationship management strategy on the performance of Mater Misericordiae hospital in Nairobi City, Kenya. In specific contexts, the study investigated the effects of; labour management problem solving efforts, employee empowerment relations and work environment relations; on the performance of Mater Misericordiae hospital in Nairobi City, Kenya.  The study adopted descriptive survey design. Study population comprised 78 managers which included top and middle-level management staff.  Census sampling was used to select respondents. Data was collected by use of semi-structured questionnaires. Descriptive data was analysed by use the of Statistical Package for Social Sciences (SPSS) version 29.0. Inferential data was measured through regression and correlation. Qualitative data was analyzed by arranging responses according to the research questions and objectives. The study concludes that labor-management problem-solving efforts, employee empowerment relations, and work environment relations improve organizational performance in terms of customer satisfaction and financial stability. In this regard, the investigation concludes that employee relations are a pivotal determinant of performance in the healthcare facility. This can be due to the fact that employees' relationship in decision-making through union as a collective responsibility positively impacts performance.

Keywords: Employee; Relationship; Management; Strategy; Performance.

Title: EMPLOYEE RELATIONSHIP MANAGEMENT STRATEGY AND THE PERFORMANCE OF MATER MISERICORDIAE HOSPITAL IN NAIROBI CITY, KENYA

Author: Armstrong Mutua Edward, Priscilla Wanjiku Ndegwa_, James Odhiambo Oringo

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 202-209

Paper Publications 

Website: www.paperpublications.org

Published Date: 15-June-2024

Abstract: India, primarily being an agricultural country, majority population depends on farming for livelihood. But agriculture sector has always faced a number of issues ranging from low productivity, market distortions, low prices. Efforts have been done by governments over decades to improve the conditions of farmers by introducing green revolution, agriculture produce market committees, Minimum support prices. But the policies formulated came with their own problems. While green revolution has affected the environment and MSP affecting the economy and market forces of demand and supply.

The recent huge scale farmers protest demanding legal guarantee of minimum support price has again shifted the attention on understanding the implications of MSP. This paper delves in depth to comprehand all the aspects of MSP affecting economy. Although initially MSP does benefit farmers but in long run it does not only hurts economy(deficit, inflation) but ultimately affects farmers by depressing the demands for their produce. Perhaps the fact is undeniable that farmers cannot be left on their own, the paper argues balance between economic needs of the nation and welfare of the farmers is the need of the hour.

Keywords: Minimum support price, economic feasibility, swaminathan report, agriculture inflation.

Title: Unpacking the Economic Viability of Minimum Support Price

Author: Diksha

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 195-201

Paper Publications 

Website: www.paperpublications.org

Published Date: 13-June-2024

Abstract: The contemporary business environment is becoming dynamic and complex. Organizations focus on improving efficiency and effectiveness by deploying well-structured recruitment strategies to attract and retain qualified people.  Competitive human resources are a critical component for the success of any organization. Suitable recruitment strategies might aid in getting quality and productive individuals and alleviate problems such as performance, absenteeism and attrition. This study assessed the relationship between recruitment strategies and employees' job satisfaction in the Lake Region Economic Bloc (LREB) County Governments in Kenya. The study was anchored on the equity theory and affective event theory. The study employed both descriptive and correlational research designs. The target population for the study was 14,361 employees working in three county governments: Kisumu, Kakamega and Bomet. Krejcie and Morgan's formula was used to get a sample size of 374 employees who participated in the study. Primary data was collected using structured questionnaires, analyzed using percentages and regression models, and presented in tables. The study findings indicate that there was a strong positive and statistically significant relationship between recruitment strategies and job satisfaction in the Lake Region Economic Bloc County Governments (B=0.821, p=.000). The study recommends that County governments should embrace recruitment strategies based on integrity, transparency, and inclusivity to increase job satisfaction. Further, more studies should be undertaken in the private sector to assess the relationship between recruitment strategies and job satisfaction in Kenya.

Keywords: Job satisfaction, Lake Region Economic Bloc County Governments, Kenya, Recruitment Strategies. 

Title: ASSESSMENT OF RELATIONSHIP BETWEEN RECRUITMENT STRATEGIES AND JOB SATISFACTION IN THE LAKE REGION ECONOMIC BLOC COUNTY GOVERNMENTS, KENYA

Author: Mr. Joash Omosa, Dr. Grace Mwangi, Dr. Caroline Igoki, Dr. Ruth Muriithi

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 187-194

Paper Publications 

Website: www.paperpublications.org

Published Date: 04-June-2024

Abstract: Social media has emerged as a prominent force in shaping society and impacting business practices.  Social entrepreneurship has been significantly impacted, with combining business and the creation of social value is evident. This study explores the influence of social media on social entrepreneurship. Using secondary data and results from empirical findings, the study shows that social media is a powerful tool for generating new business ideas, reaching wider audiences more cost-effectively than traditional marketing channels, and building strategic partnerships and networks. However, an over-reliance on social media can lead to overestimating one's capabilities or misinterpreting customer feedback. Being informed and adaptable is crucial in keeping pace with the ever-changing nature of social media evolution. The study offers valuable implications for entrepreneurs, both new and experienced, recommending leveraging social media strategically to maximize its benefits while minimizing risks which involves developing robust skills in managing online presence, staying informed about industry trends, and tailoring communication strategies to match the preferences and behaviours of the target audience, and the need for Government and policymakers to create an environment that supports innovation, digital literacy, and fair competition.

Keywords: Social Media, Social Entrepreneurship, Enterprise, Opportunities.

Title: Unveiling the Dynamic Interplay of Social Media’s Influence on Social Entrepreneurship

Author: Temitope Teniola Onileowo, Farrah Merlinda Muharam, Ikenna Ignatius George

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 173-186

Paper Publications 

Website: www.paperpublications.org

Published Date: 31-May-2024

Abstract: New quality productivity emphasizes the integration of technological innovation resources, with emerging strategic industries and future industries as carriers, and technological innovation talents as support. It has three significant characteristics: innovation, integration, and digitization. In the context of the national construction strategy in the new era, new value co creation and collaborative interaction relationships have been formed among governments, universities, and enterprises in the region. This article analyzes and discusses the coordinated development of regional new quality productivity, examines the actual problems between the government, universities, and enterprises, and explores the strategies for strengthening the transformation of scientific and technological achievements and promoting high-quality collaborative interaction in empowering new quality productivity. The article believes that in the new era, the coordinated development of regional new quality productive forces should follow the following principles: regional governments need to build a clear system of coordinated development systems with clear rights and responsibilities; The development direction of universities should match the actual needs of the region; Enterprises should strengthen their main responsibility for participating in collaborative development from a high starting point. Only by fully leveraging their own advantages and forming a close cooperation mechanism can we promote the sustained and healthy development of local economy and society, achieve regional economic prosperity and social progress.

Keywords: New Quality Productivity; Region; Government, Universities And Enterprises; Coordinated Development.

Title: Research on the Collaborative Development of Regional New Quality Productivity by Government, Universities, and Enterprises

Author: Yu Xiang, Tang Min, Cheng Feng, Li Jianxun

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 161-172

Paper Publications 

Website: www.paperpublications.org

Published Date: 30-May-2024

Abstract: The objective of this study was to determine the effect of financial products and service delivery on performance of micro and small enterprises in Kisumu County. This study used Transaction costs and Grameen Model theories which support independent variable. This research was conducted in Kisumu County, where 15,000 Micro and Small Enterprises owners were targeted by use of stratified random sampling from, different trading sectors which included; boda-boda operators, green grocers, cereals sellers. Second-hand clothes dealers, front door tailors, salonists and barbers.  Sample size of 375 MSEs was arrived at by use of the Krejcie and Morgan formula and table to represent the whole population. Self- administered structured questionnaires and interview schedules were used to collect primary data which were therefore distributed to the respondents in Kisumu County. The study therefore used Descriptive survey research design. Data collected were organized in tables then analysed using Statistical Package for Social Sciences (SPSS) Version 27. The research instruments’ reliability was tested by use of Cronbach’s Alpha and the coefficient was found to be 0.7 which was accepted. Multiple linear regression model, Karl Pearson’s correlation and ANOVA were used in data analysis. The study concluded that good public image of the business depended on excellent business - customer relationship and service delivery to the customers which also leads to customer loyalty and retention by the business. The study recommended that MSE owners should buy their own means of transport to cut down on transportation expenses and uphold high business – customer relationship through good service delivery for better performance and growth.

Keywords: Micro and small enterprises, financial products, service delivery and financial inclusion.

Title: Determining the Effect of Financial Products and Service Delivery on Performance of Micro and Small Enterprises in Kisumu County, Kenya

Author: Joyce Obiero Ouya, Dr. Simeyo Otieno, Dr. Edwins Baraza

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 153-160

Paper Publications 

Website: www.paperpublications.org

Published Date: 25-May-2024

Abstract: The objective of this study was to evaluate the effect of financial access on performance of micro and small enterprises in Kisumu County. This study used theories that support independent variable which included; Grameen Model theory, Transaction costs theory and Financial capital/ Liquidity theory. This research was conducted in Kisumu County, where 15,000 Micro and Small Enterprises owners were targeted by use of stratified random sampling from, different trading sectors which included; boda-boda operators, green grocers, cereals sellers. Second-hand clothes dealers, front door tailors, salonists and barbers.  Sample size of 375 MSEs was arrived at by use of the Krejcie and Morgan formula and table to represent the whole population. Self- administered structured questionnaires and interview schedules were used to collect primary data which were distributed to the respondents in Kisumu County. The study therefore used Descriptive survey research design. Data collected were organized in tables in order to enable easy analysis using Statistical Package for Social Sciences (SPSS) Version 27. The research instruments’ reliability was tested by use of Cronbach’s Alpha and the coefficient was found to be 0.7 which was accepted while validity of the instrument was proved by my supervisors who have expertise knowledge in this. Multiple linear regression model, Karl Pearson’s correlation and ANOVA were used in data analysis. The findings revealed that; most MSEs could access small amounts of finances through their mobile phones easily, most financial providers required collateral before lending and charged very high interest rates. The study recommended that banks and other financial institutions should reduce their lending interest rates in order for loans to be affordable to MSEs,  The study finally concluded that financial access has highest effect on performance of MSEs as it was found to have p – value of 0.000 < 0.05.

Keywords: Micro and small enterprises, financial access, financial inclusion and financial management.

Title: Evaluating the Effect of Financial Access on Performance of Micro and Small Enterprises in Kisumu County, Kenya

Author: Joyce Obiero Ouya, Dr. Edwins Baraza, Dr. Simeyo Otieno

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 146-152

Paper Publications 

Website: www.paperpublications.org

Published Date: 22-May-2024

Abstract: The government of Kenya has put efforts to ensure that private investment in the country is boosted and hence reduce the unemployment rate. However, despite the government efforts in increasing the levels of private investment and lowering unemployment rates in the country, with increased government borrowing, private investment has continued to perform below expectations while the rate of unemployment continue to increase. While some researchers have attempted to assess the effect of public debt on private investment and unemployment the studies have found contradicting results. The major goal of this study was to ascertain how Kenya's public debt has affected both private investment and the unemployment. Assessing the impact of governmental debt on private investment and figuring out how it affects Kenya's unemployment rate were the specific objectives of the study. Longitudinal research approach was used where time series data from 2001 to 2021 was gathered. Secondary data was used. The World Bank, the Kenya National Bureau of Statistics, and the Central Bank of Kenya (CBK) provided the data for this report. To analyze the data, descriptive and inferential statistics were applied. The study established that domestic debt has a positive and significant relationship with private investment. However, the relationship between external debt and private investment was found to be negative but significant. On the contrary regarding the effect of public debt on unemployment rate, the study revealed that domestic debt has a negative but significant relationship with unemployment rate. External debt however was found to have a positive and significant relationship with unemployment rate. Based on the above findings the study concluded that public debt has a significant effect on private investment. For the second objective the study concluded that public debt has a significant effect on unemployment rate. Based on this, the government through its policy makers should come up with measures that would control the mount of borrowing by the government.

Keywords: pubic debt, private investment, unemployment, external public debt, internal pubic debt.

Title: PUBLIC DEBT, PRIVATE INVESTMENTS AND UNEMPLOYMENT RATE IN KENYA

Author: Benard Mugo, Dr. Charles Ndegwa Mugendi

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 135-145

Paper Publications 

Website: www.paperpublications.org

Published Date: 22-May-2024

Abstract: Social media marketing has also surged in Kathmandu, following the same pattern internationally. With an increasing number of businesses using Facebook as a communication channel, acquiring insight into the platform's effect on consumer behaviour becomes necessary. This study examines the evolving landscape of social media marketing in Kathmandu, Nepal, in line with global trends. With Facebook serving as a primary communication channel for businesses, understanding its impact on consumer behavior is essential.

The research focuses on the role of social media advertising, particularly on Facebook, in influencing consumer behavior, with a specific emphasis on garment purchases. Methodologies employed include structured questionnaires and analysis of secondary data.

Findings reveal the necessity for nuanced marketing strategies beyond demographic targeting, highlighting the significant influence of Facebook tools such as customer feedback and targeted notifications on purchasing decisions. Key strategies recommended for Kathmandu businesses include the use of visual content, engaging storytelling, collaboration with local influencers, and personalized advertisements. Mobile optimization and localization are identified as crucial elements for effective communication in Nepal's dynamic market.

Future research directions include exploring the impact of emerging technologies and cultural nuances on consumer behavior. By adapting strategies to evolving trends, businesses can leverage social media marketing for growth and competitiveness in Kathmandu's marketplace.

Keywords: Social media marketing, Facebook, Purchase behavior, Purchase intention.

Title: Social Media and Its Impact on Consumer Purchasing

Author: Shreeish Shrestha, Qian CunHua

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 114-134

Paper Publications 

Website: www.paperpublications.org

Published Date: 17-May-2024

Abstract: Strategic implementation is a critical phase in the strategic management process, where organizations put their formulated strategies into action. The effectiveness of strategic implementation can have a profound impact on organizational performance. The purpose of the study was to determine the influence of strategy implementation on performance of the deposit taking saving and credit cooperatives in Uasin Gishu County, Kenya. The study was guided by the following specific objectives: to examine the influence of organizational structure on performance of the deposit taking saving and credit cooperatives in Uasin Gishu county  , to establish the influence of organizational culture on performance of the deposit taking saving and credit cooperatives in  Uasin Gishu county  , to evaluate the influence of resource allocation on performance of the deposit taking saving and credit cooperatives in  Uasin Gishu county  and to identify the influence of strategic communication on performance of the deposit taking saving and credit cooperatives in Uasin Gishu county. The study adopted the following theories, stakeholder, resource based theory and institutional theory.  The study used a descriptive research design with a target population of 98 in the deposit taking saving and credit cooperatives in Uasin Gishu County. Since the target population was small, the study worked with entire population which was census. Data collection instrument was structured questionnaire. Both primary and secondary data were collected .The researcher self-dropped and picked the duly filled questionnaires. Piloting was done to test the validity and reliability of data collection instrument. Data was organised, coded, edited to bring a meaning.  Both descriptive and inferential statistics was done.  Multiple Regression was done to test the significant levels of one variable over the other.  Analysis of variance was also done. The findings were of significant to the researchers, academicians, stakeholders and to the entire economy as a whole.

Keywords:  organisational culture, Implementation, Performance of SACCOS.

Title: Organisational Culture As a Strategy Implementation Practices and Performance of Deposit Taking Savings and Credit Cooperatives in Uasin Gishu County, Kenya

Author: Martin Mwiti Gikunda, Dr. Elizabeth Nambuswa Makokha

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 100-113

Paper Publications 

Website: www.paperpublications.org

Published Date: 17-May-2024

Abstract: The purpose of the study was to examine the effects of employer brand on performance of County government of Kakamega. The study adopted the following theories related to the study, equity theory, Herzberg‟s motivator-hygiene theory, Vroom Expectancy Theory. The study applied a descriptive research design. The target population of the study was all heads of departments of Kakamega County. The study worked with entire population since the target population is small. The main data collection instrument was questionnaires. Pilot study was carried out to test the reliability and validity of the data collection instrument. Descriptive statistics data analysis method was applied to analyze data aided by Statistical Package for Social Sciences (SPSS) to compute responses frequencies, percentage mean and standard deviation results. Finally Multiple Linear Regression model was employed to establish the significance of the independent variables on the dependent variable. The findings was presented using tables. Based on the findings the study concluded the following as follows; Employee recognition (β = 0.842) was found to be positively related to performance of county government of Kakamega, Kenya. From t-test analysis, the t -value was found to be 3.756 and the ρ -value 0.000. Statistically, this null hypothesis was rejected because ρ<0.05. Thus, the study accepted the alternative hypothesis and it concluded that employee recognition affects performance of county government of Kakamega, Kenya. Based on the findings, the researcher recommended the following: They should reward employees for meeting their expectations and boosts performance. They should have attractive salary increment to boost employee‟s morale and loyalty. Employees should be empowered through leadership opportunities and training and involvement in organizational decision making and through offering them fair gift vouchers for overall good performance to employees. Motivate employees to accomplish set targets on time, minimum supervision and provision of the conducive work environment is conducive.

Keywords: Employee Recognition; Organizational Performance.

Title: Employer Brand as a Remuneration System and Performance of County Government of Kakamega in Kenya

Author: Esther Nafula Manyonge, Dr. Elizabeth Nambuswa Makokha

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 84-99

Paper Publications 

Website: www.paperpublications.org

Published Date: 17-May-2024

Abstract: Monetary and non-monetary rewards are important in any given organization, non-monetary rewards are more effective determinants of employee satisfaction. The purpose of the study was examine the effect of flexible schedules on employee performance at the Moi Teaching and Referral Hospital. The study adopted a descriptive research approach which helped in using quantitative techniques to establish the relationship between the variables. The target population of the study was drawn from the top employees at Moi Teaching and Referral Hospital. The population comprised of 150 top employees. The sample for the research was determined using the Yamane formula. The sample size of 120 respondents was apportioned to the top employees. The main data collection instrument for this research was a structured research questionnaire. The collected study data was analyzed using a mix of descriptive and inferential statistics. The results were presented using figures and tables in line with the objectives of the study. Findings showed that there was a strong relationship between the independent and employee performance at Moi Teaching and Referal Hospital. The study recommends that the management of the hospital the hospital should also create flexi-time work arrangements which help employees in managing their work-life balance and that the hospital has created a part-time working schedule for our employees to ensure their optimal work output.  

Keywords:  non-monetary rewards, flexible arrangement.

Title: Flexible Arrangement as a Non-Monetary Rewards and Employee Performance in Moi Teaching and Referral Hospital, Kenya

Author: Harriet Nasambu, Dr.  Elizabeth Nambuswa Makokha

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 68-83

Paper Publications 

Website: www.paperpublications.org

Published Date: 17-May-2024

Abstract: The purpose of this study was to evaluate the effect of leadership strategy on performance of the County Government of West Pokot. The study employed the following theories applicable to the study; Dennison Culture Profile Theory, Kanter Theory of Change Management. This study adopted descriptive research design.  The target population of the study was the senior managers from the County government of West Pokot with a target population of 70 respondents. Data was collected using structured questionnaires and analysed and summarized using SPSS version 28. Pilot study was done in the County Government of Elgeyo Marakwet to test the validity and reliability of the data collection instrument.  The study adopted a multiple regression analysis to test the significance levels of one variable over another. Analysis of variance (ANOVA) was also be used. The study found out that leadership strategy (µ=3.838, σ=0.921), significantly influenced the performance of the County Government of West Pokot. The independent variable of leadership strategy influenced independently the performance of the County Government. Leadership strategy was found to have a strong positive relationship with performance of County Government of West Pokot. Further, 88.1% of the variation in the dependent variable (Performance of County Government of West Pokot) could be explained by independent variable (leadership strategy as depicted by R²=0.881. It was recommended that the County Government should embrace task-oriented leadership who focuses on adapting to change in the environment, improving strategic decisions, major changes in processes, increasing flexibility and innovation and committing to change to accomplishing the task, maintaining orderly reliable operations and efficient utilization of resources .

Keywords: leadership strategy, study employed, County Government, environment, improving strategic decisions.

Title: Leadership Strategy as a Strategic Change Management Practices and Performance of the County Government of West Pokot, Kenya

Author: James Kiprotich, Dr. Elizabeth Nambuswa Makokha

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 50-67

Paper Publications 

Website: www.paperpublications.org

Published Date: 16-May-2024

Abstract: Digitization is the process of converting physical information into digital formats by use of digital technologies to improve business operations.The purpose of the study therefore is to examine the effect of digital literacy on performance of county government of ElgeyoMarakwet. The study was guided by the following specific objectives; to examine the effect of digital culture within the departments at the county, to examine data management on performance of departments within ElgeyoMarakwet County government, to identify the effect of technical capacity on performance of employees at the county, to assess the effect of digital literacy and applications on performance on the operations of the departments in ElgeyoMarakwet County government. The study was guided by the following theories; Technology Acceptance Model, the Unified Theory of Acceptance and Use of Technology, the Diffusion of Innovation Theory and the Technology-Organization-Environment Theory. The study’s research design was descriptive research design. The target population of the study was all heads of departments in ElgeyoMarakwet County. The study shall use census since the target population is small. Data collection instrument at the county of Elgeyo Marakwet was structured questionnaires.Piloting was done within the county of ElgeyoMarakwet departments to test the validity and reliability of the research instruments.  Data was analyzed through the statistical package for social science SPSS version 24. Multiple regressions were used to test the significant levels of one variable over the other.  Analysis of variance ANOVA will also be used.  The study was significant to various stakeholders in the county government of ElgeyoMarakwet.

Keywords: Data management, ICT policies, Technical capacity, Digital Literacy application and organizational performance.

Title: DIGITAL LITERACY AND PERFORMANCE OF COUNTY GOVERNMENT EMPLOYEES OF ELGEYO MARAKWET KENYA

Author: Kibiwot, Kiptoo, Kaino, Dr.Elizabeth, Nambuswa, Dr.Sylvia, Chepkosgei, Chumo.

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 24-49

Paper Publications 

Website: www.paperpublications.org

Published Date: 08-May-2024

Abstract: Today’s online businesses are trying to increase their customer base and attract lots of users incorporating different methods into their platforms, websites, and applications. One of them is gamification, which is applying game elements to a specific context. In e-commerce gamifying online shopping platforms resulted in significant advantages. As well, user experience plays an essential role in e-commerce. This study aims to identify the game elements which has effects on the user's experience in an e-commerce platform. The research examined a considerable number of widely cited gamification frameworks and subsequently identified the top three which are Mechanics, Dynamics & Aesthetics (MDA), Self Determination Theory (SDT), and Octalysis. After a thorough analysis of these frameworks, Octalysis was identified as the most comprehensive among them. More than a hundred game elements were extracted from the aforementioned frameworks. A workshop was conducted as a methodology to identify which game elements are utilized to affect the user experience. The workshop participants were selected based on their knowledge of e-commerce and experience of using the platform. As a result, nine elements (leaderboards, progress bars, profiles, social inviting, rewards, fixed intervals, feedback, badges, and connecting to social networks) were identified.

Keywords: Badges, E-Commerce, Feedback, Gamification, Leader board, Progress bar, Rewards, User Experience.

Title: Identifying Game Elements and Their Effects on User Experience within the Lazada E-commerce Platform

Author: Tamana Mominzada, Mohd Zaidi Abd Rozan, Najim Ahmad Aziz

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 12-23

Paper Publications 

Website: www.paperpublications.org

Published Date: 02-May-2024

Abstract: This research investigates the effects of e-commerce determinants on the performance of shopping malls in Dubai, focusing on the growth of e-commerce platforms, changes in consumer preferences, and e-commerce marketing strategies. Descriptive statistics revealed that respondents perceived significant growth in e-commerce platforms and changes in consumer preferences, with moderate agreement on the effectiveness of e-commerce marketing strategies. Regression analysis demonstrated that changes in consumer preferences had the most significant influence on the performance of shopping malls, followed by e-commerce marketing strategies and the growth of e-commerce platforms. Instead, it presents an opportunity for shopping malls to evolve into multi-dimensional spaces that integrate digital technologies and consumer-driven strategies to enhance the customer experience. For managers, the study emphasizes the importance of embracing digital integration, personalizing consumer engagement through data analytics, and creating innovative experiences within the physical space of the malls.

Keywords: e-commerce, shopping malls, quantitative methodology, Descriptive statistics, digital integration, cross-cultural.

Title: The effect of e-commerce determinants on shopping malls performance: A case study in DUBAI

Author: AYOUB BOUMAIT, Jiǎnglíxuǎn 蒋黎晅

International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)

ISSN 2349-7807

Vol. 11, Issue 2, April 2024 - June 2024

Page No: 1-11

Paper Publications 

Website: www.paperpublications.org

Published Date: 04-April-2024